News from the colonies
WASHINGTON PR FIRM BRAGS ABOUT ROLE IN UKRAINE ELECTION
[Not only did the US spend $65 million to rig
the Ukraine election but now a Washington PR firm is bragging
about its role in installing a pro-western prime minister.]
ROCK CREEK CREATIVE - Two weeks after the historic presidential inauguration of Viktor Yushchenko in the Ukraine, an American marketing and communications firm has disclosed its role in aiding the Ukrainian democracy movement. Rock Creek Creative helped develop the communications strategy, branding and de facto policy Web site of the Orange Revolution. The site served as the primary public forum that enabled political dialogue in the chaotic 12 months prior to the election. The site became the virtual freedom plaza for the democracy movement.
"Rock Creek Creative has not been willing to admit its role in promoting Ukrainian democracy until now," said Scott Johnson, the firm's principal. . . "When Rock Creek Creative was first approached about this project, our initial thought was that it would be fairly simple," said the firm's Web strategist Paul K. Ward. "What we learned was that we had to create a Web site that would not only be secure from attack, but that would also not be seen as a vehicle for any U.S.-driven political message, which it was not. It was important that visitors, no matter how sophisticated, not discern any U.S. involvement just because the communication strategy came from Rock Creek Creative."
Added Johnson: "We took pains to ensure that our involvement with this cause did not become an issue for our client or the democracy movement. We also crafted messages that were credible and resonated with all our different audiences the Ukrainian leaders, the Ukrainian people, other European nations and the international press."
The Rock Creek Creative team featured the firm's President Margaret Johnson along with Scott Johnson, Paul K. Ward and Creative Director Christopher Lester. The team selected images and content that would be culturally significant to Ukrainians and that depicted the future of the country as full of opportunity and hope. The site featured images and pages that loaded quickly to accommodate Ukrainian and Eastern European visitors who largely use dial-up Internet connections.