Thursday, May 29, 2008


ZOGBY - The vast majority of readers still like to read the old-fashioned way - 82% said they prefer to curl up with a printed book over using the latest in reading technology, a new Random House/Zogby poll shows. Women (85%) are more likely than men (79%) to say they prefer reading printed books. Reading printed books also has greater appeal among older respondents, although it is by far the preferred method among all age groups. Just 11% of respondents said they are comfortable reading books in other formats, such as online or with an e-book reader or PDA. Men (13%) are more open than women (8%) to reading books in other formats, as are 13% of those younger than age 30, compared to just 6% of those age 65 and older.

The survey finds most readers often head to a bookstore knowing exactly what they're looking for - 43% of respondents said they do this somewhat often, while nearly as many (38%) very often head to a bookstore with a particular book in mind. But just because they're focused on a certain book, most admit they're likely to be tempted by other books once at a store - 77% said that when they go into a bookstore for a specific book, they sometimes make additional, unplanned book purchases. For nearly half (48%), the first thing that draws them to a book while browsing in a bookstore is the subject, followed by the author (24%) and the book's title (11%).

Most said they typically read just one book at a time, but a sizable 40% said they usually are reading between two and four books at once. Another 3% said they generally read more than four books at one time.

While 19% said they borrow most of the books they read from the library, the vast majority of Americans (78%) said they own most of the books they read.

35% admit to folding over the pages, while 13% confess to sneaking a peek at the ending before finishing a book. Just 6% divulged that they have neglected to return a library book.

Two in three respondents (68%) said they typically read a book just once, but 18% said they usually go back for a second read and 10% generally read a book three times or more.

Once a book has been read, most respondents said it goes back on their shelf at home (57%), but others are more likely part ways once they finish - 20% usually pass books on to a friend or family member, while 14% give them away and just 3% said they typically sell their books once their done reading them.


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