Monday, September 22, 2008

SANDISK'S NEW SLOTMUSIC

Wired - As the world seems to march toward downloaded or streamed digital music, SanDisk today is unveiling a new physical medium for music. It's called slotMusic, and it's basically an album on a thumbnail-size microSD card. Four of the major music labels -- Warner, Universal, Sony, EMI -- are supporting it with MP3, unprotected music. So you'd go into a Wal-Mart, pay about $10 for the card, and slip it into your cell phone or any other gadget with a card slot. SanDisk says it will be almost as simple to use as putting a CD in a player. The MP3 songs can be moved around or copied anywhere. . .

I talked to SanDisk executive Dan Schreiber about slotMusic. Unable to imagine the iPod generation wanting anything to do with going to a store to buy music on anything made of atoms, I asked if this is aimed at, like, old people. "Some of it is an age thing," he said. "But it's about instant entertainment. Downloads continue to thrive, but not everybody wants to spend half their day curating playlists." He added that slotMusic "tested well with young guys who liked the gee-whiz factor." Although, I always take those kinds of results with a grain of salt. Young guys can think a lot of things are gee-whiz ... for about five minutes. Whether they'll actually buy it or not is a whole different question.

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