Friday, September 12, 2008


PR Watch - Sears has entered into a first-ever deal with the United States military to market a new line of officially sanctioned, military-styled clothing to men, women and boys. The military has officially licensed a "soldier chic" line of clothing to Sears called the "All American Army Brand First Infantry Division" collection. The garb, to be launched in 550 Sears stores in October -- just in time for the holiday season -- consists of "authentic lifestyle reinterpretations" of regulation uniforms and military-issued gear like T-shirts, hooded sweatshirts, denim and other outerwear. The partnership is part of a marketing strategy to raise the public profile of the U.S. military. Sears already carries some military-themed merchandise on its Web site, like a Modern Military Figure Special Forces Soldier toy for ages 8 and up, a musical DVD titled "Death Chants, Breakdowns and Military Waltzes, Vol. 2," which lists song titles like "Cadaver Recovery Man" and "Mud & Guts," and a Self-esteem Zip Military Style Vest for Juniors.


At September 12, 2008 11:52 AM, Anonymous Anonymous said...

God, this generation of swine disguts me more with every passing year.

At September 12, 2008 11:55 AM, Anonymous Anonymous said...

That should have been 'disgusts', but maybe dis-guts is even more graphically descriptive of how I feel about this.

At September 13, 2008 7:43 AM, Anonymous Anonymous said...

disguts...what a perfectly wonderful Joycean improvement on language that takes us straight to the heart of how you - and I - feel about this mindlessness.

Habituel Fabricashins Conspicuously Emergent and the Dimmist amondust self-identifried.

Et tu, Sears?

At September 13, 2008 9:44 AM, Anonymous Anonymous said...

'Dis-guts'--oh, I can't help but love the subconscious, sometimes.

At September 14, 2008 1:47 AM, Anonymous Anonymous said...

---Fantasy! funtasy on fantasy, amnaes fintasies!

At September 14, 2008 5:47 AM, Anonymous Anonymous said...

"...shillelagh law was all the rage..."




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