Wednesday, October 8, 2008

PUTTING THE LISTENERS IN CHARGE OF RADIO PROGRAMMING

BBC - A small radio station in southern Sao Paulo has discovered how to turn radio into a new medium. Radar Cultura is allowing listeners to vote for songs, chat to other people and create their own playlists via the station's website. The idea was created in late 2007 by Andre Avorio, who drew inspiration from sites like Digg.com and last.fm to produce a novel type of radio experience. . .

Mr Avorio created Radar Cultura's website using free open source software called Drupal that helps them manage the content they produce - be that radio shows or playlists. Screengrab from Radar Cultura homepage, Rada Cultura The site lets listeners decide what they want to listen to.

The whole station and its website is run using Drupal and the tools that have grown up around it.

"Any other radio station who wants to use the same system behind Radar Cultura, is able to download the software from Drupal's website," he added.

Much of the information published on the site is also released under the Creative Commons license so anyone can take and use it freely.

"The idea is to create collaborative radio and the audience is invited to produce everything," said Leah Ranja, the station's internet producer.

"The audience can vote for the music that they want and we then play the music with the most votes.

"You can also see all the other people who have selected the same track as yourself," she added.

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