Wednesday, November 12


PR Watch - Barack Obama has been named Advertising Age's 2008 Marketer of the Year for the simplicity, consistency and relevance of his campaign. Hundreds of marketers, agency heads and marketing-services vendors attending the 2008 annual Association of National Advertisers conference voted for Obama's campaign over ad campaigns by major companies like Apple, Zappos, Nike and Coors. Ad Age called Obama's historic November 4 win the "biggest day in the history of marketing," saying marketers have a lot to learn from his campaign. At a time when 70% of the population thought the country was headed in the wrong direction, Obama adopted a simple slogan of "Change" that never varied throughout his campaign, while his competitors tried for months to find similarly simple yet powerful messages. Hillary Clinton first tried the slogan "Experience," then shifted to "Countdown to change," and then used "Solutions for America," while the McCain campaign tried on a long list of labels like "Maverick," "Straight Talker," "Conservative" and "Hero." By the time the McCain campaign settled on "Country First," it was too late. The relentless focus on "change" pressured Mr. Obama's opponents to talk about how their changes would differ from his, rather than focus on their strengths, like their experience, track records and relationships with world leaders.

Matthew Garrahan, Financial Times -
Hispanic voters helped clinch a number of swing states for Barack Obama, redrawing the political map in the process. A new generation of Latino voters in Nevada, New Mexico and Colorado flocked to Mr Obama, overturning long-held assumptions about their willingness to back a black candidate. In Florida, newly registered Mexican and Colombian voters also backed Mr Obama, overwhelming the state's traditionally right-leaning Cuban American electorate. In Virginia, hardly known for its immigrants, a surge in registrations since 2004 ensured 150,000 Hispanics made a crucial contribution to Mr Obama's slim victory there. . . The increase in the Latino vote is coming from two directions. More Latinos are turning 18 than any other ethnic group in the country: Latinos comprise about 12 per cent of the electorate but 18 per cent of young voters.. . .
Mr Obama enjoyed overwhelming support from young Latinos, with 76 per cent of those aged 18-29 backing him, according to CNN exit polls.

Overheard on Washington's subway: Woman One: Dammmnnn girl! This Metro so damn crowded. . . Woman Two: Shit yeah. Too many people here. . . Woman One: Don't worry, Obama gonna take care of that.


Brad Blog - This just in from Alaska, where thousands of new ballots continue to be found each day, since it was first reported that turnout in 2008 was 11% lower than in 2004. Thousands of ballots, nearly a third of them, remain uncounted nearly a week after the election. Their numbers could explain the strange results so far in races --- such as those of the felonious Sen. Ted Stevens (R) and the under-investigation Rep. Don Young (R) --- for which pollsters had predicted decisive losses for the Republicans. Even with the newly acknowledged ballots and even with Alaska's once-popular Gov. Sarah Palin and popular Sen. Barack Obama both on the Presidential ballot this year, turnout numbers still remain slightly below those from 2004. The Anchorage Daily News, with numbers somewhat out of date from those now posted below, called it all "puzzling" over the weekend, and pointed out much of what we've detailed here in previous posts.


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