UNDERNEWS

Undernews is the online report of the Progressive Review, edited by Sam Smith, who has covered Washington during all or part of one quarter of America's presidencies and edited alternative journals since 1964. The Review has been on the web since 1995. See main page for full contents

February 28, 2009

RIAA CUTTING BACK ON STAFF

Tech Dirt - Details have been spilling out over the last few days that the RIAA has been making pretty massive cuts to staff. We already knew that EMI was cutting back on its support, and it seems that with the rest of the RIAA's major label supporters also having economic troubles, the writing is on the wall that the RIAA is about to go through a major transformation. . .

The real issue is that the RIAA has basically managed to run one of the dumbest, most self-defeating strategies over the last decade. Rather than helping major record labels adjust to the changing market, it continually, repeatedly and publicly destroyed its own reputation and the reputation of the labels -- each time shrinking their potential market by blaming the very people they should have been working to turn into customers. . .

It was evident to pretty much anyone who took the time to understand the issues back in the mid- to late-90s, that the internet represented an opportunity to those who embraced it. The RIAA's decision to fight progress and its own customers at every turn has been nothing short of a complete disaster. That the group is now being gutted is the inevitable result of a poor strategy that could have easily been avoided.

1 Comments:

Anonymous Anonymous said...

The Pirate Bay trial has so far been a humiliation for the RIAA and its intimidation tactics.

March 1, 2009 11:14 PM  

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