UNDERNEWS

Undernews is the online report of the Progressive Review, edited by Sam Smith, who has covered Washington during all or part of one quarter of America's presidencies and edited alternative journals since 1964. The Review has been on the web since 1995. See main page for full contents

April 29, 2009

GOOGLE PLANNING NEW SEARCH SYSTEM

Poynter - Sharon Waxman spoke with Google CEO Eric Schmidt . . . Waxman reports Schmidt detailed an interesting plan to help struggling newspapers:

"In about six months, the company will roll out a system that will bring high-quality news content to users without them actively looking for it.

"Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google's page. The latest algorithms apply ever more sophisticated filtering –- based on search words, user choices, purchases, a whole host of cues -– to determine what the reader is looking for without knowing they're looking for it.

"And on this basis, Google believes it will be able to sell premium ads against premium content.

"The first two news organizations to get this treatment, Schmidt said, will be The New York Times and The Washington Post.

"Does The New York Times make more money from this arrangement, I asked? No, Schmidt confirmed, it won't. But by targeting the stories that readers will want to read, it will get more hits out of the stories it has, which will drive its traffic and ultimately support higher advertising rates beside the stories."

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