Harvard Law School - How can you avoid disaster when your organization has triggered a crisis that threatens your reputation and your image?
What specific steps can you take to turn consumer anger into opportunities for gain, whether you are dealing with:
- customers who are dissatisfied because the product doesn’t work, or because they think you lied about service or cost;
- concerned interest groups who are blocking a license, rate increase or permit;
- potential litigants who are seeking to assign liability or sue for damages;
- the need to develop new media strategies that rely less on image manipulation and more on cooperating with opposing groups?
In our special, two-day, executive program Dealing With an Angry Public, we share a powerful negotiating technique for managing or avoiding public disputes - and for dealing with the media - that you can apply whether you are attempting to defend controversial decisions or trying to protect your organization from the consequences of an accident or a mistake. Called "mutual gains," this innovative approach offers a set of specific action steps you can take to turn public threats into opportunities for gain. Please accept my personal invitation to attend. - Lawrence E. Susskind Co-Director, MIT-Harvard Public Disputes Program
Lisa Ross, Director, Corporate Communications, Wyeth Pharmaceuticals
- Great program. Very relevant to my current role, and I will be able to use some of the strategies right away.