UNDERNEWS

Undernews is the online report of the Progressive Review, edited by Sam Smith, who covered Washington during all or part of one quarter of America's presidencies and edited alternative journals since 1964. The Review has been on the web since 1995. See main page for full contents

July 7, 2009

WHAT NEWSPAPER PUBLISHERS DON'T TELL YOU

Newsosaur - Compared with other industries, publishers on average still are doing remarkably well.

Notwithstanding the triple-digit profit plunge occasioned by a 28% drop in advertising sales, the largest newspapers reported profits averaging 12% of sales at the end of 2008, according to the Inland study.

A 12% profit margin is more than double that achieved last year by Wal-Mart Stores, the largest of the Fortune 1,000 companies. A 12% pre-tax profit is just about a percentage point light of the margins run by Exxon and Chevron, the second and third largest corporations behind Wal-Mart on the Fortune list.

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