Undernews is the online report of the Progressive Review, edited by Sam Smith, who covered Washington during all or part of one quarter of America's presidencies and edited alternative journals since 1964. The Review has been on the web since 1995. See main page for full contents

August 31, 2009


Washington Post - Sales of men's underwear typically are stable because they rank as a necessity. But during times of severe financial strain, men will try to stretch the time between buying new pairs, causing underwear sales to dip.. . . The growth in sales of men's underwear began to slow last year as the recession took hold, according to Mintel, another research firm. This year, Mintel expects sales to fall 2.3 percent, the first drop since the company started collecting data in 2003. But the men's underwear index -- or, conveniently, MUI -- may also have a silver lining. Mintel predicts that next year, men's underwear sales will fall by 0.5 percent, and as with many economic indicators, a slowing of a decline can be welcomed as a step in the right direction. Retailers are reporting encouraging signs in the men's underwear department.


Anonymous Anonymous said...

Because this article's graph shows the total dollars spent on underware between 2003 - 2009. It would be interesting to either merely show the total number of pairs of underware sold during each year... Or correct the graph incorporating the depressed (and changing) value of the U.S. dollar, and correct each year to reflect the increasing cost of a pair of underware during those years.
As is, this prediction is just another stupid indicator based on some other indicator based upon some manipulative operative that wants to wag-the-dog.
Just a thought.


August 31, 2009 8:30 PM  

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