UNDERNEWS

Undernews is the online report of the Progressive Review, edited by Sam Smith, who covered Washington during all or part of one quarter of America's presidencies and edited alternative journals since 1964. The Review, which has been on the web since 1995, is now published from Freeport, Maine. See main page for full contents

September 29, 2009

GREAT MOMENTS IN BRANDING

Telegraph, UK - The Wisconsin Tourist Federation , the body charged with attracting more visitors to the midwestern state will now be known as the Tourism Federation of Wisconsin, in an attempt to put a stop to the jokes. It seems that the federation was unaware of - or unconcerned by - the modern meaning of WTF until its acronym featured on a blog that compiles unfortunate corporate logos earlier this year. . . But the federation's corporate makeover is only partial. Its website is still listed on Google as the Wisconsin Tourism Federation, and the first button beneath the logo is titled "About WTF".

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