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UNDERNEWS

Undernews is the online report of the Progressive Review, edited by Sam Smith, who covered Washington during all or part of ten of America's presidencies and who has edited alternative journals since 1964. The Review, which has been on the web since 1995, is now published from Freeport, Maine. We get over 5 million article visits a year. See prorev.com for full contents of our site

February 2, 2010

NEWSPAPER CLASSIFIED DOWN 70% SINCE 2000

Poynter - It's not news that the newspaper industry's business woes have been led by a precipitous decline in print classified advertising. Toting up the figures, I found the overall decline in a decade was a stunning 70 percent -- from $19.6 billion in 2000 to roughly $6 billion in 2009. . .

Recruitment advertising in 2009 was a tenth of what it had been in the booming economy of 2000. In fact, it fell by nearly two-thirds in a single year, from 2008 to 2009. . .

The two other main categories of classified -- automotive and real estate -- show predictably high rates of decline as well, 74 percent and 56 percent respectively.


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